Our Roots

Juice Institute is a raw, cold-pressed juice brand founded in Adelaide to help people feel clearer, lighter and more energised. Simple, honest nutrition - it doesn’t get better than that!

Early beginnings

As a passionate advocate of plant-based living, I founded Juice Institute in August 2018, driven by a desire to share the incredible nutritional benefits of raw, cold-pressed juicing with my community.

Juicing changed how I felt in my body. I had more clarity, more energy, and a deeper connection to my health. I wanted to create something that made that feeling accessible to others, without shortcuts, additives or compromise.

What began as a personal passion quickly became something bigger.

Since those early days, Juice Institute has grown into a dedicated production kitchen and juice shop with a community of people who care about how they feel and what they put into their bodies. 

Why we’re here

We’re here for people who want to feel better but are navigating busy lives, inconsistent routines and confusing health advice.

Our juices are designed to create structure. Daily rituals. Seasonal resets. Simple programs that support digestion, energy, clarity and glow in a way that feels doable.

This isn’t about chasing trends. It’s about creating habits that last.

Why Juice Institute

Most juice on the market is treated with heat or High-Pressure Processing so it can sit on a shelf for weeks. That process strips away the very enzymes and nutrients people are seeking in the first place.

Our juice is different.

Every bottle is 100% raw and unpasteurised. It’s pressed fresh and either delivered immediately to Adelaide customers or flash-frozen to preserve its nutritional integrity, then shipped across SA, VIC, NSW and TAS through Australia’s first Freeze & Ship cold-pressed juice model.

It’s the same juice. Just held at its peak until you’re ready to drink it.

Wellness made easy

At Juice Institute, our mission is simple: to empower our community to embrace plant-based living, support local producers, live more sustainably, and nurture their wellbeing, just as we do.

We believe wellness does not need to be extreme or overwhelming. It should be supportive, enjoyable and built on consistency, not perfection.

That belief shapes everything we make.

Our core values

  • 🌱 Eat More Plants:

    We’re proudly vegan and cruelty-free, blending fruits, vegetables, herbs, nuts, and spices into vibrant, delicious recipes that promote animal kindness and vibrant health.

  • 🧘🏼‍♀️ Nourish Your Inner Health

    Our specialty juice cleanses boost immunity, detoxify the body, and energise your day - all without preservatives, additives, or artificial ingredients.

  • 🏠 Support Local

    We proudly partner with local farmers, retailers, and experts to create unique products and support our community.

  • 🌏 Live Sustainably

    Committed to sustainability, we recycle 100% of our juice pulp while taking active steps to reduce our carbon footprint.

  • 🤝🏼 Give Back

    With every bottle sold, we donate a meal to Foodbank SA, contributing to over 100,000 meals for families in need, helping to fight food insecurity in South Australia.

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View All Our Juices

Ready to explore our full range? From detox smoothies to juice cleanses to immunity shots, you’ll find the perfect juice for your health and wellbeing.

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